ARDBEG

HUNT FOR THE
WEE BEASTIE

BRIEF

To design and produce a multi-sensory experience at Homeboy Bar in Battersea, to introduce Ardbeg’s Wee Beastie whisky to new consumers.

SOLUTION

Guests were invited to step through the silver-screen and into the world of 1950s Hollywood cinema.
 
We completely transformed the space into a retro film set complete with classic cinema style signage, film posters, props, lighting and even a vintage popcorn machine with a skeletal twist.
 
With a carton of popcorn in hand, guests were greeted by the mad scientist and other themed actors at each touchpoint, and lead through the smoky peat bogs of Islay, the ‘Wee Lab’ and the ‘Boggy Forest’ before being invited to sample the smoky flavours of Wee Beastie.