We created an arcade-style racing game experience at Formula E




To entertain and educate Formula E fans attending races throughout the world on the intricacies of racing electric vehicles.


We tapped into gaming culture to create a four player immersive video game challenging players to race Formula E cars around a virtual track.

The premise was simple – players had to manage their virtual battery levels through braking whilst trying to achieve the fastest time, mimicking the energy regeneration process that is so crucial in Formula E.

The game was displayed on a large video wall, with players positioned at podiums, controlling vehicles through joysticks with haptic feedback for additional immersion.

Steady queues behind the podiums and unanimous smiles on faces evidenced the ongoing popularity of the concept.