We transported guests from San Francisco to Britain through exclusive & immersive dining
PROJECT
Bringing Britain Closer
CHALLENGE
To help promote the Chase Bank British Airways Visa Signature Credit Card and build affinity with the British Airways brand with high net worth consumers in America.
SOLUTION
Playing to our audience’s love of fine dining experiences, we created an authentic British gastronomic experience on the West Coast of the USA.
We built an immersive, multi-sensory environment and served a seven course taster menu created by renowned, Michelin-starred British chef Tom Kerridge, to transport the 140 US guests to symbolic locations around the UK. We intensified the dining experience by creating carefully considered cultural touchpoints to reflect each particular course, including 360 degree projection-mapped footage of a variety of scenic locations and an array of live music including a Scottish bagpiper.
