In line with its aim at the time of 23% of car registrations being electric, Milton Keynes wanted to provide a brand-neutral EV information hub to inspire local residents to go electric. ​

To deliver this ambition, we worked with EV charging brand Chargemaster to design and build the EV Experience Centre. Combining our knowledge of the automotive sector with our retail, production and experiential expertise, we developed a consumer experience that not only provided information, but also sought to elicit the positive emotions of purpose and community that are associated with electric car ownership.​