Our exclusive influencer workout promoted Lucozade’s latest product to millions


Electrolyse Your Exercise


Build national hype for the launch of the latest addition to the Lucozade Sport range – FitWater – whilst supporting the brand’s Made to Move campaign.


Even regular exercisers need motivation and fresh inspiration to get the most out of their workouts. So we created Electrolyse Your Exercise – a series of live workout and coaching sessions fronted by Lucozade Sport ambassadors Anthony Joshua and Emily Skye. ​

The events were held in a central London location and were opened up to key media, health and fitness influencers and LRS partners, providing an enviable opportunity for them to engage with Lucozade Sport’s key talent.​

The launch garnered impressive results with 20 pieces of coverage within 48hrs and had a total reach of 273 million.