We brought creative and immersive flair to the business conference experience
PROJECT
Molson Coors World
CHALLENGE
To deliver a two day business conference for the world’s leading brewer, Molson Coors, in order to educate and inspire the on and off trade about the brands under the Molson Coors umbrella.
SOLUTION
Molson Coors World was born out of a desire to make an existing exhibition and conference more experiential.
Rather than a traditional exhibition layout, we created a series of brand worlds which came together to create a coherent experience, immersing over 800 customers, partners and internal sales teams on upcoming plans for each brand.
TRO curated 10 separate spaces that captured the essence and story of each brand through creative environmental design and experience, from DJ sets to cooking demos and tasting experiences. Some of the brands represented were Aspall, Blue Moon, Cobra, Carling, Coors Light, Pravha, Rekorderlig and Sharps.
The conference was roundly heralded as a great success, evidenced by the request to recreate and build upon the event for a subsequent year.
