Bringing a brilliantly bonkers phone charging experience to London, Helsinki & Amsterdam

PROJECT

Warp Charge SOS

CHALLENGE

To drive awareness of the fast charging capability of OnePlus’s new phone ahead of its launch date whilst creating a compelling content piece to be used for online advertising.

SOLUTION

Leaning into the cultural fear of your phone battery running out half way through the day, we conceptualised, created and delivered #WarpChargeSOS – a tongue-in-cheek take on a modern emergency service offering a Warp Charge service to the door of those who tweeted their location – in three European cities, all in the space of just 4 weeks.

 

The activity allowed the brand to have a number of in-person interactions with their highly engaged virtual community whilst creating a stream of video content for the wider online audience to share in the experience.