TRO News
(Re)Introducing the Shared Experience Agency
29 September 2020
By Amelia Shepherd
Hi, hello! Thank you for stopping by.
If you’re reading this, it means you’ve found our new website – whoop whoop!
Now for those of you who know TRO (lovely to see you again btw) you’ll see that things look a bit different and for those of you who don’t know TRO, just take my word for it, we’ve always looked this hot 😉
It might seem odd, in these challenging times, that a live experience business is doubling down on its commitment to the cause. You might be wondering, why now?
The reality is, we have been preaching our purpose and putting Shared Experiences into practice long before the pandemic, but our fabulous clients always kept us too busy to refresh our own comms channels! Lockdown provided a brief window for us to show our website and socials some love, so here we are! The Shared Experience Agency.
We’re almost 40 years old and we’ve done experience in all shapes and sizes. We kicked off the O2 residency by putting Bon Jovi on the roof. Also, we recreated the heat and humidity of the Amazon in London for an epic football experience with Lucozade. As if that wasn’t enough, we even whisked away a lucky few via private jet to Dublin for the ultimate VIP Guinness experience. And we created an immersive brand universe for MINI fans at the Goodwood Festival of Speed. (Really, we have the BEST job!)
What matters is what brings people together, and what brings people together is Shared Experiences.
Having done all that and so much more, we recognise it’s not just about where, when or how big or small the experience is. What matters is what brings people together, and what brings people together is Shared Experiences.
We define Shared Experiences as moments that bring people together in person, online and in culture. These three separate dimensions working in tandem is critical.
Sharing in person, it’s not just about people all being in one place in large numbers, it’s about doing things together. It doesn’t have to be a festival or a sporting event, it could be at home – which is more relevant now than ever before.
Sharing online, it’s not about selfies for selfies’ sake, but creating a story that will actually bring the experience from the few to the many. And in these socially distanced times, sharing online can also be about recreating an in-person event virtually.
Sharing in culture, it’s not just about inviting influencers to an event, it has to be about finding a place of relevance and value to a community, by tapping into needs or passions, building meaningful connections.
Many brands, businesses and agencies play in these spaces, but so few have harnessed the power of combining them consistently. In combination, they are Shared Experiences, and they are much more than just a marketing campaign; Shared Experiences form our favourite anecdotes, our strongest memories and our biggest passions. And we are experts in the art and science of making those moments happen.
This was our position, purpose and way of working before the pandemic, and in an age of digitisation, division and mistrust, Covid chaos only made our belief stronger. Because yes, even in the last few months, we have still been creating Shared Experiences, in and out of the UK, through a mix of VR, social media, content and social distancing measures.
The experience economy has taken a hit, but people’s desire for what the music, sport, travel, leisure and hospitality industry gives them has only increased. Safety has to come first but with creativity, we have already proven that Shared Experiences can live in a socially distanced world.
Shared Experiences form our favourite anecdotes, our strongest memories and our biggest passions. And we are experts in the art and science of making those moments happen.
So, I know I speak for everyone at TRO when I say that we want to work with those who aren’t content to be bystanders or minor players in the experience economy; with those who see all the opportunities; and with those who see the huge role experience plays in differentiating a business from its competitors, in driving loyalty and advocacy among consumers and in creating culturally relevant and iconic brands.
Even though so many of us are struggling to find a way through this pandemic, I truly believe that now is the time to rewrite the rules, to be more creative, to be brave and to fight for what we believe in.
So, if you’ve enjoyed reading my rambles and you want to be part of our Shared Experience revolution, get in touch – I’m much more fun in real life (promise) and love making new friends 🙂
