We created an audiovisual spectacle to launch the latest Galaxy range to the European market


Galaxy A Launch


To communicate the launch of the Galaxy A product range to the European market in a disruptive and original way, simultaneously with launches in Asia and America.


In collaboration with Cheil Worldwide, we created a unique and original format, with a double event on the same day taking place in Milan, concurrently with the global launch in Bangkok and the South American launch in Sao Paolo.

The first half of our grand reveal, in the late morning, was aimed at journalists, influencers, partners and key customers, comprising a presentation of the range and breakout areas for product testing. The second, a music and performance-led experience in the evening, was created especially for the consumer target audience – millennials and centennials – and hosted by DJ and social media personality Gianluca Gazzoli.

An imposing audiovisual system with over 128 square metres of screens provided a spectacular backdrop for both the product presentations and artist performances, with the Jologik crew, Fedez and DJ sets from Federico Gardenghi and Valentina Sartorio all creating an electric atmosphere.

In addition to the live show, we created an experiential world with distinctive zones for product exploration: the first was more traditional, with a team of 30 product trainers on hand to help guests discover over 100 devices, and the second more playful, appealing to the needs of the target audience.