We captured the imagination of over 35,000 students through our Donut Drop concept – a fun-filled food, food-led campaign – which included a ‘donut train’ (sushi style delivery mechanic) as the hero centrepiece, DJ’s spinning the tunes, branded pinball machines, donut trampolines, social mechanics and a strong team of
TRO brand ambassadors to help keep the queuing masses entertained.
Our smart activation plan, which included the design and production a modular event kit, saw us visit 18 cities across the UK, delivering 55 events across 8 live days. 7 core locations were identified where we would deliver the headline-grabbing larger-scale activations to support priority markets, with a further 48 hub locations receiving a ‘lighter’ version of the experience, enabling scalability.
