Our design team’s inspiration was born from the concept of framing (both metaphorically and physically) which embodies Huawei’s audience’s relentless quest to capture unique and inspiring content.
The configurable physical and digital consumer interactions within the stores which we designed to suit varying store sizes included: smart accessory walls with interactive screens, interactive digital product display tables, cafes, wellness and events zones and augmented reality product demonstration.
We also acted as an advisory council to the build agencies around Europe, working closely with them and the client in order to approve plans, materials and customer journey.
