We worked with EV charging brand Chargemaster to design and build a brand-neutral Experience Centre, to inform and inspire the residents of Milton Keynes to go electric, in a bid to help them meet the local aim of ensuring 23% of car registrations in the area were electric by 2023.
Combining our knowledge of the automotive sector with our retail, production and experiential expertise, we developed a consumer experience that not only provided information, but also sought to elicit the positive emotions of purpose and community that are associated with electric car ownership.
