People are at the heart of everything we do. Learn more about the TROers behind the magic, their own stories and passions, and what’s on their radar.
As a Senior Account Manager at a full-service experiential marketing agency, I’m the link between our clients, creative teams, production and everything else in-between. Think of me as part strategist, part project manager, and part problem-solver, making sure every detail comes together seamlessly.
I could be presenting campaign ideas, coordinating timelines, or tackling last-minute challenges before an event goes live. It’s a fast-paced role that keeps me on my toes and is incredibly rewarding.
The best part is seeing people engage with experiences we’ve brought to life and knowing we’ve helped create meaningful connections between brands and their audiences. Building strong client relationships and delivering exceptional experiences is what makes every project worth it.
Outside of work, you’ll usually find me trying a new recipe or exploring Brighton’s ever-evolving food scene, although I do struggle to keep up sometimes! I’m usually checking out a festival, pop-up, sporting event, supper club or beach concert. I’m always adding to my mental bank of inspiration, whether it’s a clever activation, an exciting trend or a memorable experience. When the sun’s out, you’ll also find me on the beach with family and friends, enjoying a BBQ or picnic (usually with a margarita in hand!).
I’m naturally curious about what excites people, and that curiosity translates directly into my role at TRO. It helps me think creatively, spot emerging trends and create experiences that genuinely connect with audiences and deliver true impact for clients.
I love listening to the Event Peeps podcast for its focus on pop-up culture, hospitality and the latest experiential trends. I’m also a fan of The Event Experience podcast, which explores how experiential marketing delivers measurable ROI, something that’s at the heart of what we do every day.
While I follow industry accounts like LBB and enjoy keeping up with marketing thought leaders, I actually find the most inspiration comes from the brands people genuinely get excited about. Watching how they create buzz, build communities and bring their brands to life often sparks ideas long before they become award-winning case studies. Some of the brands I always keep an eye on are LEGO, IKEA, Glossier, Nike and Netflix, all of which consistently push the boundaries of experiential marketing.
One of my favourite projects so far was a Run Club we delivered for Celsius and Aston Martin during F1 race week. It was one of four activations we produced, but this one really stood out. The event sold out almost instantly, with nearly 1,000 runners taking part in a 5K through Regent’s Park. We created a full event experience, from product sampling, exclusive merchandise and driver interviews to a group warm-up, followed by healthy hospitality, photo opportunities and a live DJ.
The biggest challenge was transforming the venue into a fully branded experience in just two hours. Seeing everything come together and watching the incredible energy and sense of community on the day, made all the hard work worthwhile. The results spoke for themselves too, exceeding client expectations with a reach of 2.5 million through influencer content and more than 3 million via earned PR.
My dream client would have to be Charlotte Tilbury. As someone who loves beauty and enjoys trying the latest products, it’s a brand I genuinely admire. They’ve also created some brilliant experiential campaigns that feel immersive, playful and completely true to the brand, proving that beauty is about so much more than what’s on the shelf. I’d love the opportunity to help create experiences that generate that same level of excitement and buzz, bringing the brand to life in ways that people want to share and remember.
Be curious and say yes to opportunities. Experiential marketing is all about understanding what makes people connect with brands, so get out there and experience as much as you can. Visit pop-ups, festivals, brand activations and live events, and pay attention to what makes them memorable. Inspiration can come from anywhere, whether it’s hospitality, retail, beauty, sport or entertainment.
It’s also a career where no two days are the same, so being adaptable, organised and willing to get stuck in is just as important as being creative. Build relationships, ask questions and don’t be afraid to start small – every event is an opportunity to learn.
