What a launch for Activate Live earlier this year. We’re still buzzing, but you know us – we’re already looking ahead to the winter months. (Don’t worry, I won’t mention Christmas… yet!)
It’s no secret that the end of the year is one of the most competitive and exciting times for brands. You’ve got to react to key moments, big events, and social trends in real time, and that pressure to deliver something truly impactful is intense. That’s exactly why we launched Activate Live.
At TRO, we’ve been delivering campaigns that actually connect, inspire, and work for over 40 years. We’ve adapted, evolved, and refined what makes experiences truly resonate. That history gives us the perfect launchpad to support brands in a new way: with agility, bold thinking, and end-to-end delivery.
We’ve been developing Activate Live over the last year, allowing me to bring my years of experience across tons of clients while also taking a bold jump into new territories and brand categories. Personally, I’m passionate about fusing dedicated client services with our trusted production expertise to bring those bold experiential ideas to life. The bottom line? We’re your one-stop shop for creative production that actually moves at the speed of today’s briefs.
Back in July, we nailed a pop-up sampling event for Dolmio in Manchester. It was called “Don’t Look Back in Hanger,” and it landed perfectly during the cultural moment of the Oasis return in their hometown.
Another great example of this was our partnership with Wise back in April. We raised awareness about scams through a powerful pop-up experience in Manchester’s Exchange Square, creating a highly impactful “safe space” installation to educate people.
We’re seeing a huge shift: brands are hungry to lead with an experience-first mindset. This also isn’t just a summer-only thing anymore – brands can deliver real impact and value, no matter the season.
Whether it’s those spooky Halloween pop-ups, the madness of Black Friday activations, cosy Christmas experiences, or those key cultural moments in between, we can help your brand grab attention with standout experiences.
We live for experiences that are unique, spark engagement, and create lasting memories for your audience.
If you have an idea brewing, a tricky winter brief, or just want to chat about what’s next, reach out to me directly! We’ll talk it through, we’ll guide, we’ll build, and together, we’ll create impact.
