For years there has been a growing emphasis on sustainability in the world of brand activations and experiential marketing, taking a vocal point from as early as the initial briefing stages of a project.
For TRO, sustainability has been high on the agenda for more than a decade, shaping the agency’s services and project delivery. Building on this long-standing commitment, TRO launched its new creative production division Activate Live earlier this year.
Activate Live is designed to help brands and agencies deliver high-impact activations more efficiently. However, this division is more than just a one-stop shop for brand experiences. Activate Live reflects TRO’s commitment to sustainability and material reuse throughout every stage of a project. With a catalogue of ready-to-use assets that can be easily customised and rebranded, Activate Live offers agile, short turnaround solutions without compromising quality. Previously, the agency has successfully implemented this service across clients like Twix, M&M’s & Wise.
