TRO will launch a dynamic sampling campaign across key cultural events this summer
Hit hydration brand, Liquid I.V.® has once again partnered with experiential agency, TRO, to launch a dynamic sampling campaign across key cultural events this summer.
Building on the success of their 2024 activity, in collaboration with fellow Omnicom agency, Ketchum, the campaign aims to elevate brand engagement even further, targeting moments of dehydration to distribute over 2 million Hydration Multiplier sticks.
The campaign kicked off on 11th April, with Liquid I.V.® as the Official Hydration Partner at the R3 Bullpadel Cup in Bristol. Marking the first of many planned engagements across the sport and lifestyle sectors.
