BRIEF
As part of a wider PR campaign for Dolmio, we were tasked with executing a high-profile sampling event in London, to take the stress out of dinner for busy commuters looking for meal inspiration.
In collaboration with PR agency Ketchum, our goal was to boost the brand’s relevance with its core audience by positioning Dolmio as the ‘go-to’ solution for quick and delicious dinner choices – amplifying consideration and sales.
SOLUTION
What’s more visible than a pop-up at London Waterloo’s bustling main concourse? We aimed to surprise and delight busy commuters during peak rush hour with unexpected, free Dolmio dinner kits and sauce jars.
Our vibrant red and green ‘Dolmio Dinner Collection Point’, unmistakably Dolmio, quickly caught the attention of passersby, sparking curiosity and leading to long queues within minutes.
The result? We handed out over 500 Dolmio dinner kits in just a few hours, creating brand buzz and leaving a lasting impression on the crowds.
