The youth audience often miss out on truly enjoying special moments as they are busy filming through their mobile devices. Spectacles by Snap solved this challenge by capturing hands-free content.
So, to get eyeballs on (and behind) the highly coveted sunglasses, we worked in tandem with our international colleagues and devised a campaign to take the iconic Spectacles Bot to 26 locations in 5 different markets, including festivals and iconic tourist locations, giving people the chance to try and purchase the Spectacles at the moment they needed them most.
