SNAP INC

The youth audience often miss out on truly enjoying special moments as they are busy filming through their mobile devices. Spectacles by Snap solved this challenge by capturing hands-free content.

 

So, to get eyeballs on (and behind) the highly coveted sunglasses, we worked in tandem with our international colleagues and devised a campaign to take the iconic Spectacles Bot to 26 locations in 5 different markets, including festivals and iconic tourist locations, giving people the chance to try and purchase the Spectacles at the moment they needed them most.