THE NORTH FACE

SUMMIT

BRIEF

To bring the North Face brand to life in a new way which felt authentic and exciting in order to inspire and to drive brand loyalty with key personnel from one of their biggest customers – JD Sports.

SOLUTION

We collaborated with TBWA\MCR to create ‘Summit’ – an immersive exploration of The North Face brand. The idea was to take attendees out of their comfort zones and into the heart of The North Face brand, with a unique evening full of challenges and surprises, all held in a carefully selected venue to inspire and add theatre at Manchester Climbing Centre.

Bouldering, climbing and outdoor-themed activities were carefully curated to link to The North Face product range, interspersed with educational and emotive talks which knitted together to create a truly entertaining, inspiring and memorable experience.

The experiences took place alongside a retail product showcase, and later that night entertainment was headlined by up-and-coming Manchester rapper Aitch as well as DJ WIN.

Everything from concept, planning and execution was first class!

DAVID WRIGHT

STRATEGIC ACCOUNT DIRECTOR EMEA,
THE NORTH FACE