BRIEF
To deliver the first-ever Anthropy event, which aimed to drive positive change in Britain after the social and economic impacts of Covid-19 and Brexit.
SOLUTION
1000 ‘Anthropists’ including senior leaders from a multitude of sectors including education, health and media, attended the three-day summit held at the renowned Eden Project whereby 450 high calibre speakers such as Sadiq Khan, Mary Portas, Lord Hastings and Kamal Ahmed hosted 184 collaborative sessions, making it the UK’s largest-ever crowd sourced agenda.
We were thrilled to have been a part of the Anthropy journey from the beginning – from helping develop the brand, raising funds, recruiting and training the 100-strong onsite volunteer team, to managing the full event delivery and logistics.
1 BILLION
IN MEDIA REACH
20 MILLION
USERS REACHED ON SOCIAL MEDIA
1 FRAMEWORK
PRESENTED AT THE HOUSE OF LORDS
JOHN O’BRIEN MBE
ANTHROPY FOUNDER
MANCHESTER
1st Floor, Canada House
Chepstow Street
Manchester
M1 5FW
NORWICH
Burton Road Business Park
Burton Road
Norwich
NR6 6AS
Member of Omnicom Experiential Group. © TRO 2023. All rights reserved