To create a memorable campaign at Goodwood Festival of Speed that paid homage to 60 years of MINI whilst also placing emphasis on their electric future.
AVERAGE DWELL TIME
B2C BRAND EXPERIENCE
OF THE YEAR
In my experience, the best agency relationships are ones that form a partnership, rather than just a result of a heavily negotiated procurement process.
TRO are considered as an extension of the MINI Events team… the care, attention to detail and just knowing “what is MINI” comes through every stage of concept, design, production and activation.
The team at TRO make my job easy; they know our brand and they know how to run an exemplary event.
MINI UK EVENTS AND BRAND PARTNERSHIPS MANAGER