To design, deliver and staff Ooni’s first UK experiential activation as part of their ‘Make Pizza’ campaign.


With just a month between initial briefing and going live, we created a simple, quick and stylish experience that both engaged and excited audiences, which reflected the pioneering pizza oven USPs. We toured Taste of London, European Pizza and Pasta Show and The Big Feastival, giving people the chance for a hands-on, guided masterclass with a tasty Ooni pizza to take away at the end.

We achieved this by producing and operating a single, modular event kit that was not only visually impactful, but also flexible as it could be adapted to suit each event. The kit consisted of branded walls, storage, masterclass demo stations, seating, product display and foliage dressing – all of which was produced to the highest of standards.

This was our first experience working with TRO and it was an amazing partnership. Emma and team were problem solvers from day one, with no task too big or small for them to get stuck into, resulting in seamless project management and execution. They understood the brief and brought exciting and innovative ideas to the table to compliment the creative vision we were looking to achieve. The Ooni activation stands they produced looked premium and impactful. It was a total pleasure to work with Emma and the TRO team.