IRL Inspiration

FEBRUARY 2024

CHRIS BOOKER

From captivating installations to immersive brand activations, the realm of experiential marketing is bursting with brands being brought to life in new and awe-inspiring ways.

With huge TV and entertainment finales in the spotlight, and a focus on trending topics including health and wellness, here are some of the best examples of how brands have recently used experiential marketing to tap into cultural moments around the world.

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Pic Credit: Peacock

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Pic Credit: KIND Snacks

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Pic Credit: JUBEL