IRL Inspiration

MARCH 2024


From captivating installations to immersive brand activations, the realm of experiential marketing is bursting with brands being brought to life in new and awe-inspiring ways.

Austin, Texas became the epicentre of experiential this month, as the annual SXSW festival took over town.

“SXSW is a cultural moment every year that at its core allows for people to share ideas and fuel their imaginations,” James Finn, global head of brand and content marketing at Audible, told ADWEEK.

So which brand experiences fuelled our imagination?

Pic Credit: SXSW

Pic Credit: Newell Brands


Pic Credit: Porsche Cars Norht America LinkedIn


Pic Credit: Event Marketer


Pic Credit: AdWeek