CHARGEMASTER

EV EXPERIENCE CENTRE

BRIEF

To create an experiential information hub in order to inform residents of Milton Keynes about the benefits of going electric.

SOLUTION

We worked with EV charging brand Chargemaster to design and build a brand-neutral Experience Centre, to inform and inspire the residents of Milton Keynes to go electric, in a bid to help them meet the local aim of ensuring 23% of car registrations in the area were electric by 2023.

Combining our knowledge of the automotive sector with our retail, production and experiential expertise, we developed a consumer experience that not only provided information, but also sought to elicit the positive emotions of purpose and community that are associated with electric car ownership.

OVER 200,000

VISITORS

24%

OF CAR REGISTRATIONS
WERE ELECTRIC BY 2023