DE'LONGHI

HOUSE OF DE'LONGHI
CITY TOUR

BRIEF

To create an engaging and educational roadshow to promote the launch of De’Longhi’s two new Cold Brew Machines, to coffee-fuelled professionals across the UK.

SOLUTION

For agility and efficiency, our in-house production team completely transformed a mobile pop-up unit into a modern and chic replica kitchen, creating a comfortable environment for coffee lovers to immerse themselves in the world of De’Longhi.
 
TRO brand ambassadors were on hand to educate visitors on De’Longhi’s state of the art bean-to-cup machines, whilst dishing out freshly brewed samples using beans from local coffee roasters.
 
In key cities we introduced ‘De’Longhi Nights’ – the ultimate kitchen party where local DJ’s supplied the tunes whilst we served up cold brew cocktails, introducing the brand to a whole new demographic.
 
In 34 live days, we visited 11 different locations in 9 cities across the UK – making the City Tour, De’longhi’s biggest UK experiential campaign, to date.
TRO Loves Blue

53,257

SAMPLES DISTRIBUTED

3,576

LEADS GENERATED

CFS CO2 Neutral Event
BLACK FMBE BronzeWinner
big impact

The team at De’Longhi are delighted with how TRO managed the city tour event as our delivery partner, so much so that it felt as though they were an extension of our team.

 

The project and on-site management was outstanding and made it quite fluid to entrust the team with our largest experiential campaign to date.

 

We also had feedback from our wider team that the event was well organised, the execution was a quality over and above the premium level we’d expected.

NADIA HOBBS

Partnerships, Sampling & Events Manager UK & Ireland Marketing, De’Longhi

big impact