ORANGINA

Our shaken up sampling campaign comprised 3 main parts including; targeting London train and underground stations via our bright summer themed cocktail bar creating an impactful and highly visible beginning to the campaign, a quirky outdoor cinema for 3,500 people on Brighton Beach featuring Radio 6 DJ Gilles Peterson enabling people to soak up the summer sun and driving UGC, and finally we teamed up with hairdressing superbrand Toni & Guy to offer their clients across 219 salons a chilled bottle of Orangina with their appointment, providing nationwide coverage in a cost-effective way.