RIBENA

We championed adult colouring-in – a trend which truly resonated at the time – and built the Colouring Café, a fun and exclusive two day pop-up experience in Covent Garden to which we invited a mix of influencers and brand fans.

 

Guests could relax with refreshments whilst creating their own piece of Ribena artwork, which would subsequently form part of a much larger mosaic in the cafe. In addition to the core experience, the interactive activation culminated in a surprise reveal light show which was designed to create a compelling piece of hero content for Ribena to amplify the activity online.