VOGUE x SNAPCHAT

REDEFINING THE BODY

BRIEF

In celebration of London Fashion Week, we were tasked with delivering a groundbreaking collaboration between Vogue and Snap Inc. that illustrated how augmented reality can advance the realm of physical fashion. To help us achieve this, we partnered up with lead production agency Auditoire.

Created by the visionary Edward Enniful, ‘Vogue x Snapchat: Redefining the Body’, was a game-changing exhibition that amplified and transformed clothing designs through innovative digital experiences.

SOLUTION

Imagine a world where augmented reality (AR) intertwines seamlessly with high-end fashion, transforming physical designs into groundbreaking digital experiences.

Located on iconic Regent Street in central London, we delivered an exhibition that became a fashion epicentre for 16 days. Boasting designs from fashion powerhouses like Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Thebe Magugu and Versace. The ticketed experience captivated all who attended.

In addition, we curated two exclusive highlights: a grand opening event and an BTS VIP preview, featuring talks and collaborations with local influencers and institutions.

Collaborating with the best suppliers, we crafted bespoke window displays, sourced chic furniture, installed elegant flooring and designed eye-catching external signage to produce an unforgettable creative spectacle.

‘Vogue x Snapchat: Redefining the Body’ was more than an exhibition, it was a bold fusion of fashion and technology.