UNDER ARMOUR x JD

We teamed up with renowned personal trainer, Diren Kartal, to create an unforgettable brand immersion day at Victoria Warehouse in Manchester.

First up, we fuelled the attendees for the day with a healthy breakfast, before launching into the all-important brand presentations, building anticipation for the day ahead and setting the scene around what Under Armour stands for. Area Managers were then given front row seats for a one-off, sport-inspired fashion show with footballer freestylers, gymnasts and breakdancers, all building the energy in the room and bringing the brand to life.

We then threw down the gauntlet to those inspired to get involved themselves, inviting people to take part in a series of challenges from Under Armour’s rigorous ‘UA Next’ programme, putting their own athletic prowess to the test.

Adding to the excitement, our accessible, locker room styled activation offered the opportunity to win prizes like Apple Watches and Nutribullets – all guests had to do was test their luck and see if their key opened that all important locker.